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WHAT’S NEW Cocktail Hour Velvet Crush The Boot Guide Must Have Coats Sweater Weather BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL WOMEN CLOTHING ACTIVEWEAR BEACHWEAR COATS DRESSES HOSIERY JACKETS JEANS JUMPSUITS KNITWEAR LINGERIE LOUNGEWEAR PANTS SKIRTS SHORTS TOPS SHOES BOOTS FLATS LOAFERS PLATFORMS PUMPS SANDALS SNEAKERS WEDGES BAGS BACKPACKS BELT BAGS CLUTCHES CROSSBODY BAGS HANDBAGS SHOULDER BAGS TOTES TRAVEL BAGS WALLETS ACCESSORIES BAG ACCESSORIES BELTS CASES FACE MASKS GLOVES HAIR ACCESSORIES HATS JEWELRY KEYCHAINS OPTICALS SCARVES SUNGLASSES TIES WATCHES BEAUTY BATH & BODY BEAUTY SETS FRAGRANCE HAIRCARE MAKEUP NAILS SKINCARE SUNCARE TOOLS & DEVICES TOOTHCARE WELLNESS ALL SALE ALL PRE-OWNED TOP DESIGNERS GUCCI BALENCIAGA JACQUEMUS ISABEL MARANT TORY BURCH OFF-WHITE VERSACE VALENTINO ESSENTIALS GANNI DIOR ALEXANDER WANG The Down Jackets Edit WHAT’S NEW Must Have Coats Sweater Weather Must Have Bags Leather looks Best Selling Boots BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL MEN CLOTHING ACTIVEWEAR BEACHWEAR COATS HOODIES JACKETS JEANS KNITWEAR LOUNGEWEAR PANTS POLOS SHIRTS SHORTS SUITS SWEATSHIRTS TOPS T-SHIRTS UNDERWEAR & SOCKS VESTS SHOES BOOTS BROGUES LOAFERS OXFORD SANDALS SNEAKERS SLIPPERS BAGS BACKPACKS BELT BAGS CROSSBODY BAGS HANDBAGS POUCHES SHOULDER BAGS TOTES TRAVEL BAGS WALLETS ACCESSORIES BAG ACCESSORIES BELTS FACE MASKS GLOVES HATS JEWELRY KEYCHAINS OPTICALS SCARVES SUNGLASSES SPORT ACCESSORIES TIES WATCHES GROOMING BATH & BODY FRAGRANCE HAIRCARE SHAVE SKINCARE SUNCARE TOOLS & DEVICES TOOTHCARE WELLNESS ALL SALE ALL PRE-OWNED TOP DESIGNERS GUCCI AMIRI Alexander McQueen BALENCIAGA BURBERRY ESSENTIALS FENDI OFF-WHITE PALM ANGELS RICK OWENS CASABLANCA VERSACE The Down Jackets Edit WHAT’S NEW BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL KIDS CLOTHING DRESSES JACKETS JEANS JUMPSUITS LEGGINGS OUTERWEAR PANTS SETS SHORTS SKIRTS SOCKS SWIMWEAR TOPS TRACKSUITS SHOES BOOTS SANDALS SLIP-ONS SLIPPERS BAGS BACKPACKS HANDBAGS TOTES ACCESSORIES BELTS GLOVES HATS ORNAMENTS SCARVES TOYS ALL SALE TOP DESIGNERS GUCCI BALENCIAGA BURBERRY DOLCE & GABBANA ESSENTIALS FENDI GIVENCHY KENZO OFF-WHITE STELLA MCCARTNEY VERSACE Best Kidswear on Sale WHAT’S NEW BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL HOME BATH BATH ACCESSORIES BATH MATS SHOWER CURTAINS TOWELS BED COMFORTERS & QUILTS DUVET COVERS PILLOWS SHEETS FURNITURE CHAIRS SOFAS STORAGE TABLES HOME DECOR ART CANDLES CALENDARS HOME FRAGRANCE LIGHTING & LAMPS PHOTO ALBUMS PICTURE FRAMES RUGS CUSHIONS KITCHEN & DINING BARWARE & ACCESSORIES COOKWARE & BAKEWARE CUTLERY DRINKWARE DINNERWARE FLATWARE KITCHEN APPLIANCES KITCHEN TOOLS & ACCESSORIES SERVEWARE TABLE LINENS & ACCESSORIES PET ACCESSORIES CAT ACCESSORIES DOG ACCESSORIES TECHNOLOGY CAMERAS HEADPHONES SPEAKERS WEARABLE TECHNOLOGY ALL SALE TOP DESIGNERS GUCCI DOLCE & GABBANA La DoubleJ OFF-WHITE VERSACE New To Sale BESTSELLERS NEW ARRIVALS NEW TO SALE LARGEST DISCOUNT HIGHEST PRICE LOWEST PRICE ALL BEAUTY BATH & BODY BATH OIL & SOAK BODY CLEANSER & SOAP BODY EXFOLIANT & SCRUB BODY OIL HANDCARE SUPPLEMENTS BEAUTY SETS FRAGRANCE DEODORANT DISCOVERY SETS COLOGNE HAIRCARE CONDITIONER DRYERS MASQUES & TREATMENTS SHAMPOO STYLING MAKEUP BLUSH BRUSHES & TOOLS CONCEALER CONTOUR FOUNDATION LIPSTICK POWDER PRIMER REMOVERS NAILS POLISH TOOLS SKINCARE MASK MIST NECK & DECOLLETE NIGHT CREAM SERUM TREATMENTS EYE SUNCARE BODY ENHANCERS FACE TOOLS & DEVICES ELECTRONIC DEVICES HAIR BRUSHES HAIR TOOLS LASHES & BROWS SPONGES TOOTHCARE MOUTHWASH TOOTHPASTE SHAVE AFTERSHAVE BEARD OIL RAZORS SHAVING CREAM SHAVE SETS WELLNESS ALL SALE HOT BRANDS AESOP WESTMAN ATELIER CHARLOTTE TILBURY TATA HARPER AUGUSTINUS BADER DR. BARBARA STURM RÉVIVE OMOROVICZA LA MER 111SKIN New In COUPON CETTIRE: Enjoy up to 60% off FW23 items.<br>Starts on 01/17/2024 REVOLVE: Enjoy up to 65% off select styles.<br>03/15/2024 - 03/31/2024 Shopbop: Take advantage of free shipping.<br>Starts on 10/13/2022 italist: Save up to 50% off select styles.<br>03/25/2024 - 05/30/2024 italist: Take advantage of free shipping.<br>Starts on 07/15/2022 WOMEN CLOTHING BAGS SHOES ACCESSORIES BEAUTY MEN CLOTHING BAGS SHOES ACCESSORIES GROOMING BEAUTY FRAGRANCE HAIRCARE MAKEUP SKINCARE SUNCARE KIDS CLOTHING BAGS SHOES ACCESSORIES CARE HOME FURNITURE HOME DECOR KITCHEN & DINING PET ACCESSORIES TECHNOLOGY TOP DESIGNERS BALENCIAGA ESSENTIALS GUCCI JACQUEMUS LOEWE PALM ANGELS RICK OWENS VERSACE VALENTINO ZIMMERMANN Best Tops on Sale ACNE STUDIOS ALEXANDER MCQUEEN ALEXANDER WANG AMI ALEXANDRE MATTIUSSI AMIRI BALENCIAGA BALMAIN BOTTEGA VENETA CANADA GOOSE CASABLANCA DIESEL DOLCE & GABBANA DSQUARED2 ESSENTIALS FENDI GANNI GIVENCHY GOLDEN GOOSE GUCCI ISABEL MARANT JACQUEMUS JIL SANDER JIMMY CHOO JW ANDERSON KHAITE KENZO LANVIN LOEWE LORO PIANA MUGLER MAISON MARGIELA MARINE SERRE MARNI MIU MIU MONCLER NANUSHKA NIKE OFF-WHITE PALM ANGELS PRADA R13 RHUDE RICK OWENS SACAI SAINT LAURENT SKIMS STAUD STELLA MCCARTNEY STONE ISLAND STUART WEITZMAN THE ROW THOM BROWNE TOM FORD TORY BURCH TOTÊME VALENTINO VERSACE VETEMENTS WE11 DONE Y/PROJECT GUCCI

THE NEW SCANDI LABEL THAT VOGUE LOVES

Atterley
Atterley
Mar 20 2020

THE NEW SCANDI LABEL THAT VOGUE LOVES


Are you on the lookout for casual yet polished, throw-on-and-go pieces that can slot seamlessly into your everyday wardrobe? Of course you are. Enter Lolly’s Laundry, the new Scandi brand we know you’ll be adding to your wishlist...


Call off your search – we've found your new go-to label. Lolly’s Laundry is where Danish design meets affordable prices and everyday wearability. From floral prairie dresses to home-spun cardigans (they are this season's knitwear must-have), the Vogue-approved brand is our Boutique Buyers' new favourite for fun, feminine pieces that don’t cost the earth.


Think vintage-inspired dresses adorned with whimsical micro-florals, fluttery midi skirts in painterly prints, romantic ruffle necklines and quality knitwear that will go with just about everything you own. Whether you’re a girly-girl at heart or lean towards a edgier aesthetic, we think these versatile pieces are destined to become your new everyday wardrobe heroes. Join us to be first on the list with the new Scandi it-brand on the block...


SHOP THE BRAND


THE NEW SCANDI LABEL THAT VOGUE LOVES


Casual Cool



Danish designer Kamilla Byriel started Lolly's Laundry with a simple vision for the brand: “easy to wear with casual coolness”. Combining her Scandi sensibility with an understanding of day-to-day wardrobe needs, she has achieved just that. The pared-back designs and nod to vintage silhouettes has won it legions of followers (including Instagram tastemakers @annamivridis and @emiliasilberg). Not to mention, praise from the likes of Vogue, who are also a fan of Kamilla's effortlessly feminine separates; “Take a designer, a handful of nostalgia, a touch of raw detail, mix them with exquisite styles, that's Lolly’s Laundry.”



THE NEW SCANDI LABEL THAT VOGUE LOVES


New Ways to Wear Print



It's a known fact that Scandinavia is now the epicentre of swoon-worthy prints, so it should come as no surprise that Lolly's Laundry is strong in that area. From unusual floral motifs to high-voltage stripes, the label's whimsical patterns are the vibrant touch your wardrobe needs. Style your prints of choice together if you’re feeling brave, or mix and match with staples you already own. If you're longing for spring, trust us: these lively designs are the perfect antidote to your cold-weather woes...



THE NEW SCANDI LABEL THAT VOGUE LOVES


One Piece, Countless Outfits



How are we wearing the collection? The printed separates are ideal for off duty, but can be sharpened up for you workday wardrobe with essential tailoring. If you're feeling inspired by fashion week looks, then a Lolly's Laundry dress is the perfect canvas to experiment with new accessory trends; be it a suede cowboy boot or a slouchy clutch. Style, comfort and versatility – what's not to like?