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Are you on the lookout for casual yet polished, throw-on-and-go pieces that can slot seamlessly into your everyday wardrobe? Of course you are. Enter Lolly’s Laundry, the new Scandi brand we know you’ll be adding to your wishlist...

Call off your search – we've found your new go-to label. Lolly’s Laundry is where Danish design meets affordable prices and everyday wearability. From floral prairie dresses to home-spun cardigans (they are this season's knitwear must-have), the Vogue-approved brand is our Boutique Buyers' new favourite for fun, feminine pieces that don’t cost the earth.

Think vintage-inspired dresses adorned with whimsical micro-florals, fluttery midi skirts in painterly prints, romantic ruffle necklines and quality knitwear that will go with just about everything you own. Whether you’re a girly-girl at heart or lean towards a edgier aesthetic, we think these versatile pieces are destined to become your new everyday wardrobe heroes. Join us to be first on the list with the new Scandi it-brand on the block...


Casual Cool

Danish designer Kamilla Byriel started Lolly's Laundry with a simple vision for the brand: “easy to wear with casual coolness”. Combining her Scandi sensibility with an understanding of day-to-day wardrobe needs, she has achieved just that. The pared-back designs and nod to vintage silhouettes has won it legions of followers (including Instagram tastemakers @annamivridis and @emiliasilberg). Not to mention, praise from the likes of Vogue, who are also a fan of Kamilla's effortlessly feminine separates; “Take a designer, a handful of nostalgia, a touch of raw detail, mix them with exquisite styles, that's Lolly’s Laundry.”

New Ways to Wear Print

It's a known fact that Scandinavia is now the epicentre of swoon-worthy prints, so it should come as no surprise that Lolly's Laundry is strong in that area. From unusual floral motifs to high-voltage stripes, the label's whimsical patterns are the vibrant touch your wardrobe needs. Style your prints of choice together if you’re feeling brave, or mix and match with staples you already own. If you're longing for spring, trust us: these lively designs are the perfect antidote to your cold-weather woes...

One Piece, Countless Outfits

How are we wearing the collection? The printed separates are ideal for off duty, but can be sharpened up for you workday wardrobe with essential tailoring. If you're feeling inspired by fashion week looks, then a Lolly's Laundry dress is the perfect canvas to experiment with new accessory trends; be it a suede cowboy boot or a slouchy clutch. Style, comfort and versatility – what's not to like?

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